10 ways to shrink your Ad Budget

When you have less to spend, you have to be more creative to bust the clutter, says Satbir Singh, chief creative officer, Euro RSCG. Here are ten ways to shrink your Ad budget.

Local business directories

Start with the traditional yellow pages or the Ask Me on the phone variety

Radio

This local and cost-effective format offers everything from title sponsorship, spots and RJ mentions

Multiplexes

Show up on the big screen or find space in the lobby area and on popcorn bags

SMS

So you're hawking the new slimming belt? How about sending a text to 7,500 people?

Internet

Try virals, add yourself on social networks. But selling your ice cream on Twitter is still some time away

Direct Mailers

Use electronic e-mailers or envelopes delivered by the postman or even newspaper inserts

Tele-calls

A decidedly more invasive, always pesky, version of the direct mailer

Billboards & pole kiosks

Sometimes enormously expensive, but pretty effective if you're local.

Malls

Interesting interactive activities get you eyeballs.

Commercials

There's always the neighbourhood wedding videomaker who will produce a commercial cheap enough for you to consider cable TV.